Menu & margin

Menu Pricing & Recipe Costing

Understand what each item costs, what it leaves and how pricing changes could affect the menu.

All services

WHAT IS IT?

A clear view.
A useful next step.

A practical review of recipe costs and selling prices for food and drinks. It shows what an item leaves after its ingredient cost, and how that changes when recipes, supplier prices or selling prices move.

WHO IS IT FOR?

When it can help.

For owners pricing a new menu, facing rising ingredient costs, unsure whether popular items earn enough, or wanting clearer costing for add-ons and upgrades.

WHAT DO WE LOOK AT?

Inside the review.

Recipe and ingredient costs

Recipe quantities, ingredient costs, portions, yields where known, and supplier price changes.

Selling price and margin

VAT treatment, selling price excluding VAT, gross profit (GP), food cost percentage and contribution per item.

The menu as a whole

Category comparisons, sales volume where available, add-ons, upgrades and the mix of items customers buy.

Pricing choices

Alternative selling prices, recipe or portion changes, and target reference points suited to your business.

WHAT DO YOU RECEIVE?

Something you
can work with.

The exact deliverables are agreed around your priorities and available information.

  • A recipe-cost and menu-pricing breakdown with assumptions clearly marked.
  • Category comparisons and a view of each item’s contribution where data allows.
  • Pricing scenarios and practical recommendations for items, add-ons and upgrades.
  • A list of missing costs or recipe details to confirm, plus a way to keep costing current.

WHAT HAPPENS NEXT?

Turn findings
into action.

You decide which price or recipe changes to trial. We can help align portions, update costings and review the result against sales and customer response. Menu development can follow if the food offer also needs work.

Get started

THE NEXT CONVERSATION

Start with what you’re seeing.

You do not need to choose a service before we understand the question. The right starting point depends on your restaurant.

Get started

Tell us what you need. We’ll contact you about the next step.